Very few PR managers know the possibilities that private proxy servers offer them in managing their celebrity clients social media accounts. The purpose of this article is purely educational.
WHO CAN USE PRIVATE PROXY SERVERS FOR SOCIAL MEDIA
Almost every PR manager with whom we talked knows very little about the power that private proxies can provide in the communication field. The few who understand it, have successfully eliminated the location issues in their social media management of their celebrity client accounts.
Everybody knows that celebrities and public figures are very busy. Also, at times, their schedule tends to be very erratic.
While the jet set life offers most public figures the freedom to work and travel from everywhere, most PR managers are tied to their office headquarters. As most PR agencies are located in big metropolitan areas as New York, Los Angeles and London, often times, their clients are working in the other side of the world.
Most celebrities social media accounts are managed by their PR managers. But posting something from the headquarters of a PR agency while the client is in the other side of the world can be uncover easily. Here is where the power of anonymity tools come into hand.
THE POWER OF ANONYMITY
While most celebrities lack anonymity and their whole life is often exposed, in order to mitigate any risk of wrong tweet or posts, they can hand in the management of their accounts to PR managers.
While PR managers are anonymous, the location where they are posting can easily be uncovered online. But by using anonymity tools and private proxies, they can easily teleport their online presence where their clients are.
Following, there are some examples where private proxy servers are used, or should be used for social media accounts.
ELECTIONS, TRUMP AND IOWA TWEETS
Recently LA times demonstrated that Donald Trump is not always tweeting himself. Also some of Donald Trump tweets are done by interns. Other times, interns are blamed for his tweets.
His PR management was exposed as some tweets are done from other devices and from other parts of the US. Private proxy and social media proxies can help PR managers emulate the location of their client. This way Donald Trump does not need to apologize on behalf of his interns.
HOW CAN FILM STARS USE PRIVATE PROXIES
Even if most celebrities and their PR managers are located in Los Angeles, the sets where they are filming are spread all over the world. If an actor is filming in China, where most social media platforms are banned, they will not manage to keep their followers engaged.
Every social media manager knows that lack of engagement leads to decrease audiences. Celebrities that are working in remote parts of the world or in restricted countries can maintain social engagement with their followers by using social media proxies.
PR managers still working from their offices in Los Angeles can continue posting on social media on behalf of their clients.
CELEBRITIES IN PRIVATE HOLIDAYS
They are busy most of the time. Their life is exposed by paparazzi and gossip columns. The only time when celebrities can truly detach and enjoy a real private life is when they go on private holidays.
Celebrities and public figures can detach completely by handing in the social media management to their managers. Their managers, by using private proxies and social media proxies, can emulate the location of their famous clients, while still staying anonymous in remote offices.
When some famous actors are waiting for the next big role confirmation or are expecting important news releases, they can still react to news and create relevant social media posts by letting PR managers do their work from a remote location as Los Angeles.
The last thing famous people want on their holiday is social media scrutiny.
AS A… FINAL WORLD
Private proxy servers and social media proxies don’t have to be just a security tool used by IT administrators, they can be used as well by PR managers while their celebrity clients are away or in remote locations.
The power of anonymity tools comes in handy when public figures are scrutinize for every step they make and every world they say. PR managers who are filtering their speeches and public appearances can use private proxy servers in order to manage their clients’ social media accounts.
If done in the right fashion, private proxies will help PR managers and their activity stay anonymous. Also the risk of PR mistakes such as those of Donald Trump will be mitigated.
In addition, famous people and public figures will manage to completely detach and enjoy their private life and holidays while maintaining an active and engaging social media audience with the use of private proxies by their PR managers.
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