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Marketing is a guessing game until the hidden path to success becomes evident. Once it becomes evident, it becomes obsolete. Therefore, marketer’s only way to success is by testing and experimenting with new methods or techniques. One way they can achieve this is to buy proxies and perform multiple tests or experiments at the same time.

WHY YOU HAVE TO BUY PROXIES

As mentioned above, you have to buy proxies in order to run multiple tests or experiments. Usually, with the help of proxies, you can experiment on social media. Most successful marketing campaigns have not been developed in laboratories or in conference rooms. They have been developed along the time in constant experimentation. Thus, you have to buy proxies and apply the same principle of serendipity and experimentation in order to develop a successful marketing campaign.

Furthermore, another reason to buy proxies is that you can perform multiple marketing experiments at the same time, thus you can get faster results. And when results are obtained faster, more experiments can be performed. Thus, in the long run, you can run, gather and analyze more outcomes and therefore, create a better marketing campaign.

WHAT PROXIES TO BUY

The question of what proxies are necessary for your marketing can be answered by you, the marketer. It all depends on how you plan to reach your customers. Also, it depends on which social media network you are going to use.

No matter where and how you buy proxies, we recommend you should take a lean startup approach. Usually, this approach is defined through a constant experiment philosophy performed with minimal resources.

5 WAYS YOU CAN APPLY LEAN STARTUP TECHNIQUES TO MARKETING WITH SOCIAL MEDIA PROXIES

• 1. START SMALL

Most marketers, after they buy proxies and start using them for social media, are looking for ways to scale their methods quickly. However, more often than not, early scaling can damage a marketer’s performance. Because they scale too quick and they have no clear path for success.

The recommendation here is to buy proxies and start with 10 social media accounts. 10 is the recommended number of accounts because the costs of running them is below $50 and you can get clear results if a scalable strategy can be used. Once you have noticed which accounts and what type of content gets the best results, then you can scale your operation and buy proxies for even more accounts.

• 2. REPLICATE HUMAN BEHAVIOR

The most common mistake performed by beginners in social media marketing is the amount of spam they perform. One rule of thumb, is to make your accounts behave as normal users.

Most marketers will buy proxies, develop one main account and then spam with their secondary accounts. However, this approach is not suited anymore for marketing in 2017. The recommended way is to develop your accounts in a normal fashion. Meaning, your accounts will have to promote not only your content, but also that of other accounts. A simple principle here is to promote 4 pieces of other people content for any piece of your content.

• 3. EXPECT SKEWED RETURNS

Do not think that if you buy proxies and start running multiple accounts at the same time, you will get similar results to each account. Here, we can apply the Pareto law. Meaning 20 percent of your accounts will bring 80 percent of your results.

Usually, even your marketing campaign starts with new accounts, after a period of time, some of your accounts will start to develop a larger engagement than others. This is normal. There is nothing wrong with the less performing accounts or with your setup.

• 4. BE FLEXIBLE – ABS – always be shifting

As mentioned in point 3, you will get skewed results. Therefore, the next logical step will be to be flexible and adapt your strategy going forward. It is recommended that after you start scaling and buy proxies for your setup, shift all your accounts in the direction of the best performing ones.

In addition, if you are running multiple campaigns on different social media platforms, once you see results, analyze them and start shifting your strategy to replicate the best performing accounts.

• 5. ALWAYS ADAPT TO NEW ENVIRONMENTS

Even after you have find a clear path to profits, buy proxies for scaling and developed more accounts, your journey has not finished. Nothing in marketing is set in stone. Therefore, going forward, any smart marketer should continue experimenting and adapting his methods.

TO WRAP UP

The lean startup method, of developing products and companies, can be applied to developing campaigns. In order to get fast and more clear results, you have to buy proxies. These proxies can help you perform multiple marketing experiments at the same time. The lean startup method emphasizes that once experimentation has started, you should start adapting your methods on the run.